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Cookie policy

Last updated: 2026-05-24

This cookie policy describes which cookies and similar technologies Axxaes BV ("Decisionmaker") uses on https://decisionmaker.ceo and on the related platform at https://app.decisionmaker.ceo.

1. What cookies are

Cookies are small text files placed on a visitor's device by a website to remember information, such as a language preference or an active session. Similar technologies include localStorage, sessionStorage and pixel tags.

2. Categories of cookies

2.1 Strictly necessary cookies

These cookies are required for the basic operation of the site and the platform and cannot be disabled without breaking functionality. They are placed without prior consent, as the law exempts them.

2.2 Functional cookies

Functional cookies remember preferences such as language, region or a dismissed language banner. They make the site more convenient but are not strictly necessary.

2.3 Analytical cookies

Analytical cookies or comparable measurement tools are used to collect aggregated statistics about site usage, such as pages viewed and time on site. Our own visit measurement is first-party and in aggregated or pseudonymised form. We additionally use the third-party analytics tools described below — each is loaded only after you accept analytical cookies.

We use Google Analytics 4 to understand aggregated traffic (visits, pages, referrers). Google Analytics and its _ga cookies are loaded only after you accept analytical cookies (Google Consent Mode stays denied until then); if you decline, no Google Analytics script is loaded and no _ga cookie is created.

On the marketing site we also use Microsoft Clarity for anonymised session analytics. Clarity records page views, clicks, scroll behaviour and (optionally) session video to help us understand how visitors use the site. Clarity is loaded only after you accept analytical cookies; if you decline, no Clarity script is loaded and no recording happens. Sessions are retained by Microsoft for up to 30 days and are not used for advertising profiling. Clarity is not active on the signed-in product surface.

2.4 Marketing and tracking cookies

The Decisionmaker website does not set third-party marketing or advertising tracking cookies. Should this change in the future, this policy will be updated in advance and prior consent will be requested via a cookie banner.

3. Cookie overview

NamePurposeTypeRetention
dm_langStores the language preference and banner stateFunctional12 months
dm_cookie_consentRecords cookie consentStrictly necessary12 months
authentik_session_*Authentication and session management (Authentik)Strictly necessarySession up to 30 days
dm_visitFirst-party visit measurement (aggregated)Analytical24 months
_clck, _clsk, CLID, ANONCHK, MR, MUID, SMMicrosoft Clarity (session analytics + recording)Analytical — only after consentUp to 12 months
_ga, _ga_*, _gidGoogle Analytics 4 (aggregated traffic statistics)Analytical — only after consentUp to 24 months

When signed in to the platform, additional technical cookies are placed that are necessary for the application to operate (session, CSRF protection).

4. Managing cookies

Cookies can be managed or deleted at any time through the browser's settings. Disabling strictly necessary cookies may break the site or platform.

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

5. Changes to this cookie policy

This cookie policy may be updated when the cookies in use change, or when legal requirements change. The date at the top reflects the latest version.

6. Contact

Questions about this cookie policy or privacy in general can be sent to privacy@decisionmaker.ceo. Full privacy practices are described in the privacy policy.

Decisionmaker

Decisionmaker is an analysis framework that helps teams structure complex business questions, align stakeholders, compare options, and make better decisions faster — before execution starts.

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