Less debate, better decisions.
From coffee machine to company acquisition. One platform, three decision types, always a defensible dossier.
Choose your organization type
-- Use Cases --
Facilities
Which coffee machine should we get for the office?
Capacity, maintenance cost, coffee type and user satisfaction weighed against budget. One template. No argument afterwards.
Example criteria
Budget Capacity Maintenance cost Coffee type Ease of use
Procurement
Which supplier should we work with?
Price, reliability and lead time vary widely. Score each option on the same criteria — before you sign.
Example criteria
Price Lead time Reliability Quality Service level
HR
Should we switch to a new meeting tool?
Teams, Zoom, Meet — the choice drags without structure. Set your criteria and pick objectively in 20 minutes.
Example criteria
Cost Integrations Ease of use Recording Security
Digital / E-commerce
Should we add this extra checkout step to the webshop?
Marketing wants to collect extra data, but IT is concerned about friction and conversion loss. Decide quickly whether the change adds value or harms the customer journey.
Example criteria
Conversion impact Data quality Customer friction Implementation effort Privacy
IT Operations
Should the sales team get access to this new AI tool?
Sales wants to start quickly with an AI tool, but there are questions about data, security, license cost, and overlap with existing tools.
Example criteria
Data security Cost Business value Existing alternatives User group
Marketing Operations
Should we place this tracking pixel on the campaign page?
Marketing wants better campaign measurement, but the change affects privacy, consent, performance, and data quality.
Example criteria
Measurement value GDPR/privacy Site performance Consent Technical impactDecide faster without compromising on rationale
Start your first decision →-- Use Cases --
Technology & Strategy
Which AI tool is the best fit for our company?
Dozens of tools, every department wants something different, data privacy at stake. Decisionmaker's Analyst Agent helps define criteria and compare options — drawing on your own project context.
Example criteria
Data security & GDPR Integration with stack TCO User adoption Vendor stability
Growth & Strategy
Should we open a second office location?
A second office affects culture, talent and costs. Compare locations on what actually matters — before real estate conversations start.
Example criteria
Talent pool Cost Culture impact Connectivity Customer proximity
HR & Organisation
Hire in-house, outsource, or bring in a freelancer?
Short-term vs long-term costs, knowledge retention and dependency risk always collide. Capture it before politics decides the outcome.
Example criteria
Time to deliver Total cost Knowledge retention Scalability Dependency risk
Change Management
Should we include this major change request in the next release?
An important customer requests a change that affects multiple screens, processes, and teams. Decide whether the change goes in now, is phased, or moves later.
Example criteria
Customer value Process impact Technical impact Effort Risk Deadline impact
Marketing Technology
Should we replace Mailchimp with HubSpot Marketing Hub?
Marketing wants more automation and CRM integration, while Finance and IT need clarity on cost, data migration, governance, and adoption.
Example criteria
Functional fit CRM integration TCO Data migration Adoption Vendor maturity
Data & Analytics
Should we build a management dashboard for sales, finance, or operations first?
Several departments are asking for dashboards, but the data team has limited capacity. Decide which dashboard creates the most decision value.
Example criteria
Decision impact Data quality Urgency User group Reusability EffortDecide faster without compromising on rationale
Watch free demo →-- Use Cases --
M&A / Strategy
Acquire, partner, or build in-house?
Make-or-buy is one of the heaviest strategic decisions. Speed, control, synergy and cultural fit must be explicitly weighed against each other.
Example criteria
Speed to market Required investment Control & IP Synergy potential Cultural fit
IT & Operations
Should we replace our legacy ERP system?
A multi-year project with enormous migration risk. The decision to replace, upgrade or retain requires full analysis before any budget is committed.
Example criteria
Migration risk TCO Process fit Vendor lifecycle Implementation timeline
Growth & Strategy
Expand into a new market or region?
Market size, regulation, competition and required investment explicitly weighed before resources are committed or local partners engaged.
Example criteria
Market size Regulatory complexity Competition Required investment Strategic fit
Business Applications
Should we replace our CRM system or optimize the current one?
Sales complains about usability, Marketing lacks integration, and Management lacks reliable reporting. Decide whether replacement is needed or optimization is enough.
Example criteria
Process fit TCO Data quality Integrations Adoption Migration risk
Digital Platform
Should we migrate our customer portal to a new platform?
The current portal is slow, hard to extend, and expensive to maintain. A new platform creates opportunities, but affects customers, support, data, and operations.
Example criteria
Customer impact Continuity Migration risk Scalability Maintenance cost Strategic fit
Security & Governance
Should we introduce SSO and role-based access for all internal tools?
IT wants centralized access management, but the change affects all users, external partners, governance processes, and compliance.
Example criteria
Risk reduction Compliance User impact Manageability Auditability Implementation impactDecide faster without compromising on rationale
See pricing →FAQ
Not sure which template fits your decision?
Questions about picking the right decision type, switching templates mid-way, and using Decisionmaker for your specific situation.
Ask AlexAll three types follow the same five steps. The difference is the number of fields per step. Quick has fewer fields for lighter decisions, Standard covers the full structure, and Complex adds extra fields for deeper analysis and extended stakeholder mapping. When in doubt, start with Standard.
Yes. If a decision turns out to be bigger than expected, you can adjust the template and add steps. All context already entered is preserved.
The five-step structure (Context → Stakeholders → Analyse → Solutions → Decision) works for any business decision. Adjust the fields and criteria in the template and you have a tailored dossier.
Technically yes — the structure works for individual use. But the minimum plan always covers 3 seats. Decisions like tool or supplier selection are regularly used by solo managers who want to document and justify their choice.
Which decision has been waiting for weeks?
Structured. Documented. Ready to defend.
✓ Free plan: up to 5 seats · Platform demo included · Work email · No credit card